Head of Content
Emily Thompson
With NewCasinoRank since March 2020
Emily Thompson leads content and analysis across the CasinoRank network, NewCasinoRank included. She has reviewed online casinos for more than ten years and studied journalism and digital media at the University of Sydney.
Her rule for every page is the same: understand how a casino works before writing about it, and explain the trade-offs as plainly as the strengths. For Irish readers that means saying clearly that the casinos we list hold foreign licences, and what that means if a withdrawal goes wrong.
Outside work she hikes, reads non-fiction, takes photographs and plays poker.
Experience and education
Emily's background
Experience
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CasinoRank
- Head of Content and Senior Industry Analyst January 2022 – present
- Senior Industry Analyst March 2020 – December 2021
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Independent industry contributor
- iGaming Analyst and Platform Reviewer June 2017 – February 2020
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Digital media publishing agency, Sydney
- Content Researcher and Editorial Writer April 2015 – May 2017
- Junior Editorial Associate September 2013 – March 2015
Education
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Master of Media Practice (Digital Communication and Media Systems)
- University of Sydney 2014 – 2016
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Bachelor of Arts in Journalism
- University of Sydney 2010 – 2013
Emily in figures
As stated in the author's profile; figures cover the whole career, all sites and markets.
How Emily works
How Emily sets the standard for a review
Research comes before opinion. A review starts from what can be verified: the founding year a casino states, its licence and the register entry behind it, its terms and its payment methods. The verdict comes after that.
A reliable review informs rather than impresses. If a reader finishes it knowing both the strengths and the trade-offs, it has done its job.
If readers are going to rely on our work, it has to deserve that trust.
What they check
- Facts verified before any verdict
- Risks stated as plainly as strengths
- Foreign licences named as foreign
- The same standard for every casino
On this site
Emily's pages on NewCasinoRank Ireland
Pages on this site that Emily wrote or checked, newest first.
Questions for Emily
How do you keep your analysis objective?
By separating research from opinion. I start from verified information and only then draw conclusions from what it shows.
What do you value most in a page?
Clarity. If something is explained clearly, it has usually been thought through.
Do you play casino games yourself?
Yes, mostly poker. I prefer games that reward patience and discipline over pure chance.
What makes a casino review reliable?
It explains the terms, the risks and the limits, not just the benefits, and it says plainly what it does not know.
